Digital Marketing Campaign Analysis

Summary
This sample analysis outlines the requirements for a digital marketing manager, including how to determine budgets and sales and revenue forecasts, how to delegate tasks and set deadlines, how to integrate multiple digital marketing channels, and how to analyze and present campaign results.

Highlights

• Budget and forecast determination: This sample analysis requires digital marketing managers to demonstrate how to determine budgets and forecasts for sales and revenue for past campaigns.
• Task assignment and deadline setting: Digital marketing managers need to show how they assign different tasks to team members and set deadlines for each task.
• Integration of digital marketing channels: The sample analysis emphasizes the importance of demonstrating how to integrate various digital marketing channels, such as Facebook, Instagram, TikTok ads, Google ads, email and SMS, website display, and Amazon ads, and how these channels work together.
• Analysis and presentation of results: Digital marketing managers are required to provide the results of previous campaigns, compare them with forecasts and budgets, and explain the success or failure of the campaigns, as well as any corrective measures taken.